
2016 Volvo 40.1 Concept
Volvo Cars, the premium car maker, unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small-car strategy.
The newly revealed 40 series concept models demonstrate for the first time how Volvo plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo's new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company's designers and engineers to explore bold and daring new directions.
"Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out among the crowd. This is the flavour of small Volvos to come," said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
Volvo's small-car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently implementing an ambitious revitalization plan that will reposition the brand to compete with its global premium competitors within the next four years.

