Genesis has unveiled its striking 'New York Concept'
luxury sports sedan at the New York International Auto Show. The New York
Concept hints at future Genesis design direction with its expressive and
refined 'Athletic Elegance,' first seen in the Vision G concept and in
production form with the Genesis G90 premium luxury sedan.
Acknowledging the Genesis brand's sporty and agile
nature, the hybrid concept generates 245ps and 36.0 kgf.m of torque from its
2.0 GDi powertrain coupled with an 8-speed automatic transmission. The advanced
technological features and precise design language of the concept emphasize key
aspects of Korean culture, while elevating the value and perception of the
Genesis brand.
The exterior of the New York Concept presents an
elegant interpretation of a luxurious performance vehicle, defined by
well-balanced proportions and refined surface treatments. Inside, the concept
car combines advanced technology with absolute luxury, contrasting innovative
electronics against finely-crafted materials.
Design Inspiration
The design teams took inspiration for the New York
Concept from modern luxury lifestyles and products, plus the early success and
progression of the Genesis brand. They merged this confidence with forms from
nature, and the process of transforming raw materials to create an
uncompromised expression of pure technological art.
Designed to express the Genesis modern view of luxury,
the New York Concept brings a fresh perspective to the segment by offering the
unexpected, yet still satisfying the needs of modern luxury buyers. Alongside
the car's inherent performance and comfort characteristics, the New York
Concept adds fresh, daring and unexpected touches through blending cultural
heritage with modern art and technology.
Exterior design
The nature-inspired character of New York Concept is
seen through simple yet powerful forms with voluminous surfaces and coherent
features. The overall shape of the concept is characterized by a long hood and
expansive dash-to-axle ratio, visualizing the car's performance-oriented nature
and its resulting athletic stance.
At the front of the car, the New York Concept
demonstrates power and confidence as growing attributes of the Genesis line-up.
The prominent, upright grille is visually supported by sleek, horizontal
headlamps. The deep inner edge of the lamp is characterized by a pixelated
light guide, giving a sophisticated, vibrant appearance. Air flow guides sit
below the lamps, channeling air through the forward wheel housing. Pronounced
front fender volumes, enhanced with longitudinal crease lines, complete the
concept's road-focused attitude.
From the side, the sleek and tapered cabin emphasizes
powerful shoulders, bringing visual power over the rear wheels and quarter
panels, adding to the impression that the New York Concept can deliver the
power expected of the luxury sports sedan. Short front overhangs contrast with
longer rear overhangs, completing the proportions of an elegant and refined
performance car.
The rear perspective of the New York Concept is
distinguished by a low and sleek rear deck, further enhanced by strongly
tapered body flanks. The slim, elongated taillamps echo the headlamps'
vibrancy, reinforcing the sensuous and luxurious character of the exterior.
With its visually expressive form, the New York
Concept is complemented by thorough and creative attention to detail. The
unique treatment of the engine hood and side vents blend function with style,
creating a new precision aesthetic. The integrated vents for the hood, front
fenders and quarter panels improve aerodynamic performance, a reflection of the
hybrid Genesis model's fuel efficiency capabilities.
The front and rear door handles sit flush with the
bodywork, integrated along the belt line of the New York Concept, further
enhancing aerodynamic performance with simplicity in design. The exterior panels
are finished in a custom-designed Ceramic Blue color, while copper-colored
inlays in the lower bumper fascia and sills convey the uniquely modern approach
of Genesis design and material language.
Interior design concept
The interior of the New York Concept further projects
the future design direction of Genesis. It expresses a high-tech and
sophisticated ambience, emphasized by the use of an advanced information
control unit with a distinctively curved display.
Eliminating some of the negatives often associated
with increased technological content in a luxury vehicle, the design team took
an innovative direction for the instrument panel design. A 21-inch floating,
curved screen incorporates driver instruments and multimedia functions,
creating potential for new, sculpted forms for the front seat occupants. The
digital display is combined with classic analog driver instruments. The concave
screen and the convex instrument panel complement each other in an aesthetic
interaction while transmitting visual lightness to the interior. The open
steering wheel design is ergonomically formed to facilitate visibility of the
instruments while enhancing handling control.
A logical and spacious center console divides the
interior space through its length axis into two separate halves. Combined with
the curved, floating screen, the Central Control Panel (CCP) creates a new user
experience through a tactile and considered control lay-out. Finely polished
Genesis Concept aluminum inlays for the interior incorporate a handful of
essential functional switches and reflect the Genesis commitment to deliver
high-quality design through exceptional attention to detail.
Four individually sculpted single seats reflect the
dynamic attributes of the exterior while acknowledging the Genesis focus on
human-centered luxury.
Interior color and materials
The concept's interior showcases meticulously-wrapped
full leather interior, with accents of anthracite contrasted with rich tan
leather on seats and doors, while sliced suede leather used on the headrest
brings a soft tactile accent.
Highlighting the visual connection between the
instrument panel and the floor console, which to the eye looks like it is
visually floating, the New York Concept uses metal for contrasting effect.
Copper-toned, stainless-steel mesh echoes the copper accents of the exterior
and demonstrates a new, lightweight textile approach. The New York Concept also
features polished aluminum switchgear and functional elements, with small
touches of copper applied on exterior accents.
Interior HMI concept
The New York Concept presents a unique Human Machine
Interface (HMI) concept. With this innovative concept, Genesis sets a new
standard for user experience and function control. The New York Concept
showcases how the instrument cluster and center stack are merged into one
curved horizontal display, allowing a unique driver-oriented architecture.
On top of the instrument panel, embraced in a sleek
aluminum casing, hovers a super-wide, curved 21-inch 4K display made by LG.
Unique LG Advanced High Performance In-plane Switching technology allows for a
greater viewing angle and exceptional richness in color, resulting in a more
spacious ambience. The bowl-shaped Central Control Panel with 3D geometry is
ergonomically optimized for usability and forms an electronic centerpiece of
this unique HMI concept. This ergonomic optimization allows for intuitive
single- and multi-touch finger swipes, while also enabling handwriting
recognition and circular finger movements - particularly useful when scrolling
through long music or telephone lists.
The user interface presents all relevant information
at a glance, combining touchpads with the advantages of today's rotary
dial-based interfaces. Additionally, a 3D gesture-control sensor allows the operator
to 'throw over' specific content from one area of the screen to another,
raising the freedom for personalizing the display information.
The New York Concept provides a glimpse into the
next-generation driver interface, ready to handle the growing complexity of a
connected, digital world, where user-friendliness safety and functionality set
the standard.
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