SEAT presents its first SUV model. The new Ateca is a
unique combination of distinctive design, dynamic driving fun, urban
versatility and compelling utility. First-class connectivity, innovative
assistance systems and highly efficient drives are among its technology
highlights and make the Ateca one of the most innovative SUVs in the segment.
Outstanding quality, precision production and very attractive value-for-money
make the Ateca a true SEAT. Front and centre, however, is its agile,
light-footed and precision driving fun - the Ateca makes every day and every
kilometre that little bit more of an experience.
"The SEAT Ateca is called to be our next brand
pillar following the successful Leon and Ibiza. The SUV segment offers us
enormous opportunities, as sales in Western Europe will grow by a 25%,"
says Luca de Meo, Chairman of the Executive Committee of SEAT, S.A.
"Moreover, the arrival of the SUV will be a key contributor to brand image
improvement. That is our key challenge."
When the SEAT Ateca commences advance sales this
spring, it will already come in a wide range of variants. The choice of
powerful turbocharged TSI petrol and TDI diesel engines spans from 85 kW / 115
PS to 140 kW / 190 PS, with either front-wheel or all-wheel drive, not to
mention manual or dual-clutch DSG transmissions. The extensive array of
technology options extends from full-LED headlamps through a broad portfolio of
assistance systems, like the innovative traffic jam assist and the new
Emergency Assist, to a package of latest-generation infotainment systems with
8-inch touchscreens and Full Link connectivity. Three equipment lines offer
colours and top-quality materials to suit every taste, with the
top-of-the-range being the Ateca XCELLENCE.
"The Ateca is a pure emotional vehicle with a
clear SEAT Design DNA and exceptional interior quality. In our first SUV we
have put together an amazing package of technologies and innovations-
delivering more safety and utility but, above all, the most dynamic ride
possible and outstanding driving experience," says Dr. Matthias Rabe, Vice
President of SEAT, S.A. responsible for Research and Development. "We will
surely set a whole new standard within the segment with the Ateca's
light-footed, precision handling, demonstrating amazing capabilities both on -
and off - road."
In keeping with SEAT tradition, the Ateca derives its
name from Spanish geography. The Ateca village lies in the west of Saragossa in
the heart of the Iberian Peninsula.
Design - 100 percent SEAT and yet 100 percent SUV
The SEAT Ateca's design is utterly unmistakeable. As
an SUV, too, the typical SEAT design language is a striking combination of
dynamism and functionality. Many elements, like the trapezoidal grille, the
side blisters with their minimum radii and maximum sharpness and the triangular
light signatures, are typical of brand icons, such as the Leon. Yet every
single detail has been carefully developed to the next level for the Ateca.
"The Ateca shows the clear evolution of our
characteristic design language. It's immediately recognisable as a SEAT, yet
every element has been carefully redesigned for an SUV," says Alejandro
Mesonero-Romanos, Head of SEAT Design. "Our design is sculptural and full
of tension. And it's created with precision and quality in every detail, of the
kind possible only with the enormous passion and expertise of all
involved."
The front end of the Ateca is therefore 100 percent
SEAT and yet 100 percent SUV. The large, high grille brims with self
confidence, while the sharply defined lights and substantial air intakes leave
no doubt as to the Ateca's dynamic credentials. At the same time, the SEAT SUV
maintains a broad, muscular stance that exudes solidity and reliability.
Full-LED headlamps with a clear signature
Typical SEAT features include the optional full-LED
headlamps with their extremely pleasant light colour and excellent luminance.
Combined with the triangular signature of the daytime running lights, the
overall impact is utterly unmistakable. In the Ateca, the indicator lamps are
also an integral part of this signature.
State-of-the-art technology and an emotional
experience go hand-in-hand in the SEAT Ateca. One example is the "welcome
light". As soon as you unlock the doors, LEDs in the exterior mirrors
illuminate the area close to the doors, projecting the Ateca's name and
silhouette onto the ground.
The side profile clearly conveys the dynamics and
performance of the new SEAT. The precise lines with razor-sharp radii interact
with sensually flowing forms, such as those around the lower door section,
demonstrating not only the designers' fine feel for form, but also the
expertise of SEAT's toolmakers and production specialists. Slightly rectangular
wheel arches framed in black provide an imposing setting for wheels measuring
up to 19 inches in diameter. Meanwhile, the window line framed in chrome and
with a kink along the rear edge of the side window gives the car an even longer
and more elegant line. The exterior mirrors sit on the door shoulders - a
detail usually seen only on sports cars.
Likewise typical of SEAT is the highly sculptural rear
end with the licence plate recess set low down. The LED lights are pulled
slightly upwards on the outer edges to emphasize the Ateca's powerful
shoulders. The very low loading lip at the rear indicates the incessant
attention paid to optimum functionality.
Interior conveys refined sporting character
The interior harmonises perfectly with the exterior
design. The interior, too, combines refined elegant but still dynamic character
with that unique feeling of solidity and safety so highly prized by SUV
drivers. Key factors are the raised seating position as well as the clearly visible
vehicle front end and solid door strips.
The cockpit has a horizontal line with a clear driver
focus. The controls are grouped closely together, while the read outs, such as
the infotainment display measuring up to 8 inches, are just a brief glance away.
The high centre console is a further example of how well the Ateca combines the
SUV sense of proximity and solidity with the agile feeling of a shortened
gearstick. Light is another special feature of the interior. The new ambient
lighting with "waterfall" look in the doors gives passengers a choice
of eight different colours to adapt the personal preferences.
Excellent use of space with plenty of room
At an exterior length of 4.36 metres, the Ateca offers
the best use of space in the segment, with maximum interior length and a
luggage compartment that holds 510 litres in its standard configuration or 485
litres in the versions with all-wheel drive. A double load floor is great for
keeping things in order, while the folding rear seats can be operated from the
luggage compartment providing an easy and versatile use of the interior space.
The bodyshell is outstanding not only for its wide-ranging versatility, but
also for its intelligent lightweight design. Incredibly stiff, the Ateca is
also among the lightest vehicles in its segment, which gives an agile driving
experience not only for urban traffic conditions.
Once the driver has stepped inside, a ring of light
around the illuminated start button pulsates like a heartbeat - indicating the
Ateca is all set for its next road-going adventure. The SEAT Drive Profile is
on-hand for adapting the Ateca to the current driving situation, road
conditions and personal preference - with the Driving Experience Button on the
centre console offering the profiles Normal, Sport, Eco and Individual. The
Ateca models with 4WD have the added benefit of Snow and Offroad profiles as
well as the Hill Descent Control function. A further convenient feature is the
electric tailgate, which can be opened with a foot gesture and - for the first
time - closed again the same way. Another convenience option is a stationary
heating system with remote control and pre-select.
The range of innovative driver assistance systems is
extensive:
·
Traffic Jam
Assist: This assistance function makes progress in heavy stop-and-go traffic
far more bearable. At full-blown "traffic jam speeds", the Ateca
steers, accelerates and brakes automatically within the system boundaries. At
higher speeds of up to around 60 km/h, the system provides support with speed
control and lane keeping. However, the driver's hands have to stay on the
wheel.
·
ACC with
Front Assist: The traffic jam assistant is based on the radar-controlled ACC
adaptive cruise control system. Within a certain speed range, the integrated
Front Assist can provide autonomous braking in dangerous situations.
·
Traffic Sign
Recognition: Never miss another speed limit or traffic restriction thanks to
the on-board camera and display.
·
Blind Spot
Detection: Changing lane is made safer with the practical blind spot assistant.
Two radar sensors monitor traffic behind the Ateca on both sides. A visual
signal in the exterior mirror warns against vehicles approaching in the blind
spot.
·
Rear Traffic
Alert: Backing out of a parking space is a critical manoeuvre, as approaching
vehicles are often difficult to spot. Radar sensors monitor cross traffic and
warn against potential collisions.
·
Top View:
Four cameras cover the entire area around the Ateca, with the image displayed
on the monitor as a bird's eye view, making tight parking spaces far easier to
negotiate. There is also additional protection for the valuable alloy wheels -
one of the four image modes shows one front or all four wheels with lines
indicating their proximity to the kerb.
·
Park Assist
3.0: The latest version of the parking assistant ensures stress-free parking in
every situation - now supporting both parallel and perpendicular parking. The
system also uses small parking spaces, calculates the best path, steers itself
and warns against obstacles.
·
Lane Assist
and Emergency Assist: The lane-keeping assistant recognises lane markings and
issues warnings when the vehicle leaves the correct lane. Emergency Assist is a
new function: If the driver remains inactive beyond a certain period, the
vehicle issues first a visual then an acoustic warning, followed finally by a
brief pulse of the brakes. If there is still no reaction, the Ateca slows down
to a standstill, while staying in lane and activating the hazard lights and the
electronic parking brake.
The highest level of connectivity
Connectivity, the constant connection with the digital
world, is a major part of a modern, urban lifestyle for many people. The SEAT
Ateca offers the very highest level of connectivity - with the latest
generation of Easy Connect infotainment systems, SEAT Full Link and the
exclusive SEAT ConnectApp:
·
Media System
plus, with its 8-inch screen, is the highlight of the new-generation
infotainment systems. It provides a significantly clearer and more precise view
of navigation and infotainment content.
·
The
Connectivity Box in the centre console of the SEAT Ateca is easy to reach and
for the first time enables wireless smartphone charging and, thanks to
automatic coupling with the roof antenna, ensures better reception. It
incorporates two USB ports for parallel connection of MirrorLink-capable
smartphones and external music players.
·
SEAT Full
Link is the connectivity world for users of virtually all smartphones.
Alongside MirrorLink, Full Link also incorporates the functions of Apple
CarPlay and Android Auto. MirrorLink is the perfect technology for operating
smartphones and many of their functions and apps safely via the Ateca's
infotainment system. It "mirrors" the smartphone screen on the
touchscreen and can be used seamlessly with a growing number of
MirrorLink-compatible Android smartphones.
·
The
exclusive SEAT ConnectApp makes perfect use of MirrorLink integration. The
driver is "always on", yet remains fully concentrated on the traffic.
One central function is "Voice Replay". This text-reading function
converts messages from sources such as e-mail, text messages, Facebook and
Twitter accounts into speech then reads them out loudly and clearly. Answers
can be "dictated" by voice command. Another exclusive function is
gesture control, whereby functions can be activated at will with just a small
finger gesture on the touchscreen.
Extraordinary driving fun in every situation is at the
core of the SEAT brand. The Leon in particular is a unique combination of
precision and agility with comfort and safety, as confirmed by enthusiastic
customer reactions and numerous comparison tests carried out by trade
journalists across Europe. The Ateca is no less impressive when it comes to
fulfilling this promising combination. With its compact character, powerful
engines and perfectly tuned suspension, it offers performance and handling that
sets a new benchmark among its SUV competitors. And it fits perfectly for an
urban and versatile lifestyle.
The SEAT Ateca's dynamic drive comes courtesy of a
palette of state-of-the-art power units - all of them turbocharged. Ranging
from 85 kW / 115 PS to 140 kW / 190 PS with outstanding torque figures across
the board, they meet every possible performance desire. The array of diesel
engines starts with the 1.6 TDI and 115 PS. The 2.0 TDI is available with 150
and 190 PS. Consumption figures range from 4.3 to 5.0 litres / 100 km, the CO2
figures from 112 to 131 grams / km. The entry level petrol engine is the 1.0
TSI with 115 PS. The 1.4 TSI comes with cylinder deactivation under partial
load and produces 150 PS. The consumption and emissions figures for these
engines are between 5.3 and 6.2 litres and between 123 to 141 grams. The TDI
and TSI engines with 150 PS are available with DSG or with all-wheel drive,
while the TDI with 190 PS comes as standard with DSG and 4WD.
All-wheel drive for all eventualities
The SEAT Ateca's all-wheel drive is among the most
modern and efficient systems of its kind in the world. SEAT uses a newly
developed multi-plate coupling with hydraulic actuation and electronic control
- a fifth-generation Haldex coupling. It reacts extremely quickly to all
imaginable drive situations to deliver a clear benefit in active safety and
handling.
Equipment - XCELLENCE at the top of the Ateca range
The SEAT Ateca is offered initially in three equipment
lines. The entry-level Reference line offers not only an attractive price, but
all the features needed in everyday life, such as air conditioning and the
Media System touch with a 5-inch screen, as well as safety systems like seven
airbags, drowsiness detection, tyre pressure monitoring and Front Assist for
the EU countries. The Style line comes with extras such as 17-inch alloy
wheels, LED rear lights, Climatronic, a leather steering wheel and rear parking
sensors.
The new highlight is the XCELLENCE top-of-the-range
version. This variant of the Ateca has a particularly distinctive and
comfortable look-and-feel with Alcantara upholstery (leather optional),
extensive trim elements and multi-colour ambient lighting. On the outside, the
Ateca XCELLENCE literally gleams with roof rails and window frames in chrome, a
high-gloss black grille, dark tinted windows and 18-inch alloy wheels. The
standard technology package in the XCELLENCE includes full-LED headlamps with
welcome light, SEAT Drive Profile, reversing camera, rear parking sensors rain
and light sensors and go system. All these intelligent technologies make the
Ateca your best companion for your urban challenges.
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