The new Peugeot 3008 has been unveiled. This long-awaited vehicle aims to take the C-SUV segment by storm, in a class of vehicles in full expansion across all regions of the globe. It takes on demanding customers looking for new and different experiences with a very strong hand. Whether by its spectacular latest-generation Peugeot i-Cockpit, by its exceptionally inspired design, by its optimised architectural efficiency or by its high-tech equipment, the new Peugeot 3008 SUV aims to assert itself from the off as a major player. It inaugurates for Peugeot a new SUV range for which it will be the worldwide emblem. The new Peugeot 3008 SUV will be the star of the Peugeot stand at the 2016 Paris Motor Show where it will at last be presented to the public ahead of its worldwide launch.
For several years, across all segments, the SUV market is booming. In the European C-segment, still the biggest and most diverse, SUV sales have increased two and a half-fold since 2009 - the launch-date of the first generation of Peugeot 3008. Now, in Europe, all segments considered, one car in ten belongs to the SUV family.
A true incarnation of the modern automobile, stately, technological, creator of emotions and personal pleasure, the SUV enhances the standing of its driver and embodies values in keeping with its time. It is not only the realisation of a desire for personal expression but also a desire to demonstrate success, the looks from others reflecting ones own values. Lastly, it shows a desire for escapism and new experiences, even if the imagined excursion into the wilderness with this vehicles remains strictly fantasy!
Because today's drivers want a renewed driving experience from their cars. For travelling time, all too often these days seen as a chore, to become a time enriched by experiences, emotions and sharing. An intuitive and sensory interaction with their machine, as if the vehicle understands the needs of its occupants and could mould itself to them. A welcoming cabin that they can personalise to be as relaxing as their own home. And which vehicle best meets these desires? The "Sport Utility Vehicle" the SUV, the concept of which has even surpassed its title to forge its own myth.
All vehicle manufacturers have understood this, and a plethora of models is available worldwide. However, the experience of driving an SUV rarely comes up to expectations. The challenge facing Peugeot is therefore a major one: not only to incorporate all the characteristics of the segment but above all to deliver an incredibly consistent, modern, sleek and intelligent package. With the new Peugeot 3008, the brand wants to position itself from the off in the C SUV segment with an eminently desirable product consistent with its best know-how and its strategy of moving up-market. And this move up-market is confirmed first and foremost by the fitment as standard of the new Peugeot i-Cockpit®.
Breath-taking interior design
Getting into the new Peugeot 3008 SUV is to enter another world, surprising, original and oozing quality. A spectacular, almost futuristic dashboard immediately catches the eye. This coherent and highly technological ensemble is the latest generation Peugeot i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. Here, everything seems to be at the service of the pleasure and concentration of the driver in a pronouncedly high-tech niche.
The steering wheel is even more compact and has been redesigned with two flats to make it easier to grip and to afford the driver maximum visibility and legroom. The close attention paid to material choices and attention to detail - full hide leather from level 2, chrome inserts, gloss black trims - deliver a high level of perceived quality and attractiveness.
The large 8" touch-screen resembles a tablet installed in the centre of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key "toggle switches" - giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.
The heads-up instrument unit unveils in series production a high-resolution 12.3" screen with futuristic graphics. It can be completely configured and personalised, and brings together all that the driver could want in his field of view. Five different display modes - controlled from a knob on the steering wheel - allow the driver to configure the instrument unit "a la carte". The « Personal » mode in particular, configured from the touch-screen, allows the driver to display a wide choice of information: copy of navigation instructions, driver aids, engine parameters, trip computer, route information etc. The visual impact of each setting is highlighted by a series of animations and transitions which are a treat for the eyes.
But this enhancement of the Peugeot i-Cockpit® doesn't end there. Because pleasure is still one of Peugeot's core values, it pushes the sensory boundaries even further. So, by a simple press of a special switch - next to the toggle switches - the new Peugeot 3008 SUV calls up a true Master of Ceremonies to enhance the driving experience: the i-Cockpit® Amplify. In this way, almost all the senses are immediately aroused:
· Sight, by varying the brightness of the ambient lighting and the colour of the screens;
· Hearing, via the musical equaliser settings;
· Touch, via the multipoint massage embedded in the seats (up to five programmes);
· Smell, via a fragrance diffuser.
Furthermore, as in the Peugeot 308, sight, touch and hearing can further enjoy the stunning features of the Driver Sport Pack.
So there is a veritable feast of sensations for the driver to experience, letting him go to the limit of his driving pleasure. Occupants get the immediate choice of two themes: the "Boost" theme aimed at a dynamic driving style, and the "Relax" theme for gentler driving. These two themes are entirely configurable so that the driver and passengers exceed the limits of pleasure, and make travelling on board truly unique and unforgettable.
This on-board experience is equally well served by the richness of the interior, actively contributing to the excellent sense of perceived quality and modernity felt in the cabin. Material choices are inspired and their appearance uncompromising. Here we will find leather, numerous touches of brushed chrome, large expanses of carbon or cloth decoration…. Textiles inspired by "home design" cover the door-card inserts, the headlining, the windscreen pillars and even some areas less commonly found in cars, such as the dashboard inlay….it's all very modern and warm.
Inspired exterior design
The interior design of the new Peugeot 3008 is unique to the market. The design is successful and rich, and the on-board technology promises much.
This feeling is carried over to the outside. At first glance, the new Peugeot 3008 is striking and surprises by the strength of its character. The effect is strong, clear and self-evident: this is an SUV. The new Peugeot 3008 has adopted all the characteristics of this type of silhouette:
· A vertical front end,
· A long flat bonnet,
· A high waist line,
· Wide protective bands (bumper skirts, wheel arches, bottom of doors),
· Large wheels,
· Raised ground clearance,
· Shaped roof bars,
But the new Peugeot 3008 SUV doesn't just settle for incorporating these characteristics. It adds meaning and emotion whilst keeping in mind consistency. Because what you notice first about the vehicle is a sense of harmony, of well-balanced proportions, of just the right quantity of everything. A shape inspired by the boundless creativity of its designers.
The front end is certainly vertical, but also very powerful, giving off a feeling of strength, even of animal aggression. Its lines are clear, bold and balanced. The wide chrome-trimmed grille sets the tone. In its centre the Lion, correctly in proportion, neither too shy nor ostentatious, takes pride of place. A piercing feline look comes from the narrow halogen headlamps. It becomes sharper still when they are take on the (optional) full LED lamps.
There are numerous wide open air intakes. The expressionism of this front end characterises the self-assurance of the owner and the sense of belonging to the brand. A true Peugeot!
The bonnet is certainly long and flat, but its styling lines convey a sense of strength. Beyond it the windscreen is more upright and positioned behind the line of the front axle, and it is flanked by chrome inserts sweeping back from the line of the headlamps. A nod to the HX1 concept car, this body-side design language lends a dynamic feel to the front end and further increases the standing and modernity of the vehicle.
The waist line is certainly raised, and there is a marked increase in the sheet metal/glass ratio, but the line is highlighted with elegance and fluidity, producing a slimmer profile. The upper surface of the bonnet flows into a crease incorporating the door handles and stretching out the line of the vehicle with finesse and style. It's a superbly styled vehicle whose proportions give it a look less heavy and tall than the majority of its competitors. And how were the Peugeot styling team able to achieve this feat? Partly because they included - as an option from level 2 - a gloss black roof, highlighted by standard-fit stainless steel trims which stretches to the rear spoiler. This "Black Diamond" roof is a key styling feature in the design of the vehicle, lending it increased personality, dynamism, modernity and status.
The protection around the vehicle, its large wheels, roof bars, are certainly all there! - but executed with a canny mixture of character and sophistication. It all leads to a creative result that is extremely modern, even futuristic whilst avoiding pompous and torturous styling compromises.
The surprise continues at the rear, where again we find a clear and very modern design. Beneath the inclined rear window, a gloss black band incorporates the opalescent LED tail lamps. These feature the three essential claw-marks that make the Peugeot visual signature so clearly identifiable - at night as in daytime.
Whatever angle it is approached from, whoever sees the new SUV Peugeot 3008 for the first time is struck by the feeling of top-quality execution and of a high level of perceived quality. A multitude of factors contribute to this overall impression: the fine tolerance of gaps and fits, touches of chrome cleverly distributed all around the vehicle, two-tone bodywork etc. It's attractive, well thought-out and tasteful. This "look" makes for the most fashionable SUV on the market.
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