2017 Mazda MX-5 Speedster Evolution

2017 Mazda MX-5 Speedster Evolution

Mazda  

Mazda North American Operations (MNAO) is no stranger to the Specialty Equipment Marketing Association (SEMA) Show in Las Vegas, Nevada, providing its designers the opportunity to let their imaginations run wild to create some truly stunning dream cars. 2016 proves no different with its two concepts: the lighter, more ruthlessly efficient MX-5 Miata Speedster Evolution and the stealth-like MX-5 RF Kuro, based on the 2017 MX-5 RF retractable fastback that will be going on sale in early 2017 in the U.S.

Mazda MX-5 Speedster debuted at the 2015 SEMA Show as an ode to the lightweight, frills-free, pure driving experience of 1950s sports cars. Weighing just 2,080 lbs., MX-5 Speedster's 150-lb. weight loss-an 11-percent reduction versus a stock MX-5 soft top-propelled its performance and elevated the open-air experience for which the roadster is known.

Following the 2015 SEMA Show, MX-5 Speedster spent the summer at the Goodwood Festival of Speed in the U.K., where it ran the 1.16-mile hill climb. MX-5 Speedster then returned to Mazda Design Americas, where the Irvine, California-based team that created it experimented to see just how much lighter they could make their project. Led by Design Manager Ken Saward, the team extracted what remained underneath its dashboard and replaced its gauges with a digital display. 

2017 Mazda 3 Sedan

2017 Mazda 3 Sedan

Mazda  

The 2017 Mazda 3, known as Mazda Axela in the home market, went on sale in Japan with a number of new features.

Like with all new-generation Mazdas, the carmaker developed the latest version of the 2017 Mazda 3 based on a human-centred development philosophy, paying close attention to human traits and perceptions to deliver a satisfying sensation to drivers and passengers alike. 

The sporty compact also received an extra portion of Jinba Ittai, Mazda's rider-and-horse-as-one approach that originated as the guiding principle behind the iconic Mazda MX-5 roadster.

The 2017 Mazda 3 marks the world debut of G-Vectoring Control (GVC). It's first system in the new SKYACTIV-VEHICLE DYNAMICS range of technology providing integrated control of the engine, transmission, chassis and body to enhance the Jinba-Ittai factor. GVC varies engine torque to optimise the load on each wheel, providing more precise handling as well as a smoother ride under virtually any driving conditions.

2017 Mazda CX-4

2017 Mazda CX-4

Mazda  

The Mazda CX-4 further evolves Mazda's KODO design language, which focuses on expressing the power and vitality of a wild animal, while shaving away all but the essential design elements to produce a look of dignity and elegance. The exterior design is one that will turn heads, even on crowded city streets. It exudes an air of irresistible charm that fills the viewer with a desire to own and drive one. Once sitting in the driver's seat, all five senses immediately register the modern feel and rich feature set of the interior design. It aims to deliver Mazda's unique driving pleasure and a fresh sense of vitality to daily life. Overall, it represents a new level of car design inspired by thinking that goes beyond conventional notions of the class.

An advanced exterior design that expresses traction and speed

With "striking traction form" as its theme, the exterior design creates an expression of the car's inherent energy transforming into drive power, which is in turn transferred in sure and powerful fashion from the center of the body and accelerates out toward the tires.

Starting with the unique proportions of its large diameter tires and flowing profile of its compact cabin, the Mazda CX-4 achieves a form that conveys the powerful stance of having all four wheels firmly gripping the road and a low center of gravity, all while maintaining ample ground clearance. Body surfaces that express volume and flowing motion without relying on character lines create the appearance of fender highlights that flow towards the center of the tires. The end result is a look of great stability and powerful forward momentum that gives birth to a radical new look, including the sleek cabin that reminds the viewer of a sporty, stylish coupe.

Uncompromising effort was dedicated to crafting everything from the Signature Wing that runs from the front grille to the headlamps, the roof rails and aluminum wheels, to the smallest parts throughout. Each part has the lustrous look of machined metal and is highly detailed.

2017 Mazda MX-5 RF

2017 Mazda MX-5 RF

Mazda  

The Mazda MX-5 has been tremendously popular with car enthusiasts around the world and will soon reach the 1 million mark in global production volume. While the fourth-generation soft-top model honed the pure driving pleasure of a lightweight sports car, the hardtop model, with its exquisite fastback styling and a new open-top feel, has a personality all its own.

Changing Style, Unchanging Value, New Name

By the end of the third-generation MX-5's model life, the retractable hardtop model accounted for more than half of all MX-5s sold and was popular with those who wanted all-season comfort and utility.

As a member of the MX-5 family, the fourth-generation retractable hardtop model embodies the core value of "Lots of fun," which the MX-5 has consistently offered since 1989. At the same time it features a new and unique design, and lets occupants enjoy a new kind of open-air driving feel. Therefore, our challenge was to create a name that would more accurately define this new, more premium experience we envision will attract a new kind of buyer yet preserve the unchanging values that MX-5 fans have admired since the inception of the model.