The Toyota C-HR's unique character demonstrates the
flexibility that the TNGA (Toyota New Global Architecture) gives to vehicle
developers in the three key areas of design, powertrain and dynamics, enabling
them to deliver a new and fresh take on the increasingly commoditized crossover
segment.
As a result, the Toyota C-HR remains remarkably true
to the general features of the concept-cars that attracted so much public
attention in Paris in 2014 and in Frankfurt in 2015. Its coupe-like lines are a
testimony to the resolve of its designers to create a style that stands out in
the Toyota range, and to establish a new direction amongst mid-sized crossovers.
The Toyota C-HR also brings innovation to its segment
through the introduction of a hybrid powertrain. Using Toyota's very latest 1.8
hybrid system, the C-HR's driving experience is perfectly aligned with modern
urban life, and matched to a level of efficiency previously unseen in the
crossover segment.
Stand Out With Passion
Aware of the already crowded crossover market, the
development team decided from the start on a very targeted approach, centred on
a clear and singular customer image.
He is a driver who is predominantly driven by emotional
considerations. He wants to stand out, and wants to be the first to try new
experiences and products. He chooses style over outright practicality, and he
sees his car as an extension of his personality. He looks for quality in
anything that he buys, and he enjoys a spirited drive. And, since he lives in
the city, his car needs to be able to keep up with him as he weaves in and out
of rush hour traffic.
A Coupe-like Design
In response to the tastes and requirements of this
target customer, the Toyota C-HR introduces a distinctive styling that brings
newfound dynamism and sensuality to the crossover market. The production car
remains remarkably true to the concept car which was first shown at the Paris
Motorshow in 2014, and which registered extremely well with the target
customer.
Featuring a body with a diamond architectural theme
with wheel arches projecting prominently at all four corners to emphasise the
new crossover's strength and rigidity, the C-HR's modulated structure combines
the powerful lower body and raised ground clearance with the slim and sleek
cabin profile of a coupe.
Viewed from any angle, the C-HR's combination of
facetted gemstone-like shapes with fluid surfaces and elegantly integrated
detailing create a delicate balance of precision and sensuality.
The front represents a further development of Toyota's
Under Priority and Keen Look design identity. The slender upper grille flows
from Toyota mark into the sleek, aggressive wing extremities of the headlamp
clusters and wraps fully around the front corners of the vehicle.
The lamp clusters incorporate full LED lighting with
light guides and sequential turn signals, giving the C-HR its own unique visual
signature.
Below, the enhanced three-dimensionality of the bumper
that's integrated with the wheel flairs and the trapezoidal lower grille
architecture reinforce the C-HR's wide, firmly planted stance.
The movement of the blacked out rocker panel towards
the front and rear wheel, along with the shoulder axis that runs through to the
front and rear emphasize the fast-looking, "lift-up" feel of the thin
body. The C-HR's coupe-like styling is further enhanced by disguised rear door
handles integrated within the C pillar, and the powerful projection of the
sweeping roofline into a large, skeletal frame rear spoiler.
To the rear, the strongly tapered cabin integrates the
back door while securing luggage space. This contrasts with the pronounced
flaring of the wheel arches to give the new crossover a wide and extremely
powerful stance. Standing proud of the tapering body work, prominent rear light
clusters may also be equipped with LED lamp technology to give the rear view of
the C-HR an equally expressive visual signature.
This car is the result of a global cooperation between
our design centers on 3 continents and was managed by PCD (Project Chief
Designer) Kazuhiko Isawa at headquarters. The original exterior design was
created by Calty, our design studio in California.
Responsive and Frugal Powertrains
The Toyota C-HR will be equipped with an engine-range
that is designed to deliver exactly the fluent driving behaviour that its
customers are looking for. This finds its full expression at the wheel of the
hybrid version, the intrinsic characteristics of which guarantee a smooth,
jolt-free ride. Fitted with the latest-generation hybrid power plant, the C-HR
has CO2 emissions of less than 90 g/km, unrivalled within its segment.
Delivering 122 DIN hp, this new hybrid powertrain is
more efficient and lighter, and offers sharper performance than the previous
system. Detailed design changes to the engine have resulted in a thermal
efficiency of 40% - a world-beating performance for a petrol unit. Other hybrid
system components have been made lighter and smaller, and have been
repositioned for optimum packaging, further contributing to the car's lower
centre of gravity.
Alternatively, the Toyota C-HR is available with the
new 115 DIN hp/85 kW 1.2 litre turbo engine, which debuted in the Auris. It
comes with the choice of a 6-speed manual gearbox or a Continuously Variable
automatic Transmission system, which is developed to meet expectations in
response & direct feel for European people familiar with manual and
automatic gearboxes. The CVT is available in front-wheel or 4-wheel drive
versions.
And finally, a 2-litre CVT-only model will be
available for certain markets.
Dynamics that Belie a Crossover
The design and development of the Toyota C-HR chassis
has received the full attention of the Chief Engineer Hiroyuki Koba, himself a
keen driver. From the very outset of the project, he travelled thousands of
kilometres along European roads in order to understand not only the
requirements of the road network, but also the way that Europeans drive.
"I have noticed, for example, that Europeans have
a much more fluid driving style, based on a more acute observation of
traffic" observes Hiroyuki Koba. "They avoid obstacles simply by
adapting their trajectory and speed and will focus to carry on speed aiming for
efficient progress, while elsewhere in the world the preferred approach is very
often to stop. This has prompted us to work with our European team on driving
precision in all aspects of the vehicle. We wanted to achieve performance on a
par with a good C-segment hatchback."
With its low centre of gravity and multi-link rear
suspension, the new TNGA-based platform has formed an ideal starting point from
which to ensure that all of the features of the chassis could be designed to
obtain an immediate and natural response to the driver's actions. Chief
Engineer Hiroyuki Koba has been engaged in each key dynamic assessment and
decision, assuring that his vision "Response, Linearity and
Consistency" fully came to life.
In particular, steering has been designed to be
perfectly linear which, together with the optimum limitation of rolling motion,
gives the Toyota C-HR remarkable driving precision for a crossover. Limiting
body movement, which generally affects tall cars in particular, also has a
direct influence on comfort. Even on European often battered roads, the car remains
remarkably composed and accurate, adding to the confidence and joy of driving.
Advanced Safety Equipment as Standard
In line with Toyota's strategy to democratise advanced
safety equipment, the C-HR will be equipped with technology usually reserved for
higher segments. The Toyota Safety Sense system that will be offered as
standard on C-HR includes a Pre-Collision system, Lane Departure Alert, Road
Sign Assist and Automatic Highbeam, as well as Pedestrian Detection and
Adaptive Cruise Control.
Production
The Toyota C-HR will be built at Toyota Motor
Manufacturing Turkey (TMMT) in Sakarya, Turkey. This marks the first time a
hybrid-powered vehicle has been produced in the country, and falls within the
scope of Toyota Motor Europe's Greater Europe manufacturing and sales
operations.
This will be TME's third hybrid vehicle production
plant in Europe, together with Toyota Motor Manufacturing France (Yaris Hybrid)
and Toyota Motor Manufacturing UK in Burnaston, Derbyshire (Auris Hybrid and
Auris Hybrid Touring Sport). The hybrid engine is to be produced at Toyota
Motor Manufacturing UK's engine plant in Deeside, Wales.
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